One of the last developable sites in Fitzroy’s exclusive Gore Street will soon host an exclusive collection of designer residences, representing the height of inner-Melbourne lifestyle.
Located at the enviable address of 250 Gore Street, the seven-storey development Fitzroy Ltd will showcase a raw and refined materiality, perfectly embodying the chic style of Fitzroy itself. Comprised of one, two and three-bedroom apartments, the building will culminate in a full-floor penthouse.
Developer SMA Projects has partnered with award-winning firm Hayball, to ensure that the architectural design effortlessly synthesises with the established tree-lined streetscape and the immediate urban context of the area.
Fitzroy Ltd marks SMA Projects third project on Gore Street including the elegantly-designed residential development The Lyric and completed project Veludo.
The cool, industrial tones of Fitzroy Ltd’s exterior will feature materials such as bluestone and metal accents while the textured brickwork will complement the neighbouring Victorian terraces.
The building’s roof will be activated to offer a private oasis which affords residents a chance to escape from the hustle and bustle of modern life. With sweeping views of Melbourne’s skyline the rooftop includes outdoor dining and leisure facilities featuring a BBQ, firepit and open garden.
Individual terraces will incorporate outdoor living areas and create a peaceful transition from indoor to outdoor space. A select few residences will offer classic New York-style walk-down entrances with a private garden.
Limitless surrounding amenities are available for Fitzroy Ltd residents, such as the nearby Fitzroy and Carlton Gardens as well as unrivalled access to schools, universities, and iconic Melbourne institutions like the MCG.
SMA Projects development manager, Robert Murphy said Fitzroy Ltd will attract those seeking the social, cultural and diverse lifestyle Fitzroy is known for.
“ Fitzroy Ltd will appeal to buyers who are looking for a home which is bespoke, functional and different from the norm,” said Murphy.
“ The location is just 50m from Smith Street offering residents premium shopping and dining amenities, with the Melbourne CBD a short walk, cycle or tram ride away.
“ SMA Projects has now successfully secured approvals for six residential developments in Fitzroy and the surrounding suburbs. Fitzroy Ltd is a further testament to our ability to create homes that are sympathetic to the heritage and unique character of this area and the people who live within it.
“ Certain features at Fitzroy Ltd can be attributed to purchaser feedback from our previous developments such as the kitchen design, bathroom functionality and apartment storage. It’s the little things that count at Fitzroy Ltd.”
Renowned interior designer Kate Roach has drawn upon a soft palette for the Fitzroy Ltd interiors, selecting materials such as glass and burnished metal to ensure light and reflection are optimised within the space.
Each apartment will boast a bright, open plan kitchen that highlights the grey, earthy undertones evident throughout the building. Pale oak timber floors will meet soft grey joinery, while stone preparation areas and brushed black metal accents will present a pared-back and sophisticated aesthetic reminiscent of the industrial design of restaurants on nearby Gertrude Street.
Interior designer Roach said that she has taken a deliberate, design-focused approach to Fitzroy Ltd, ensuring the interiors offer a point of difference to what is currently on the market.
“ When considering the interiors for Fitzroy Ltd, I was inspired by the sense of place and the people who wanted to live there. I wanted to take a more classic direction to ensure we celebrated Fitzroy’s unpretentious ‘cool,’” said Roach.
“ The suite of materials we’ve chosen for Fitzroy Ltd have created a more discerning finish that is less overt and celebrates the natural and untreated aesthetic of the Fitzroy neighbourhood.”
An additional sell point for potential Fitzroy Ltd buyers who are seeking luxury apartment living is the opportunity to customise an apartment within the development. Buyers will collaborate one-on-one with Roach to create a home that suits the individual style of the resident and celebrates the refined design of the building.
The 300m2 penthouse is available from $4.8 million, while a collection of three-bedroom residences are available from $1,150,000 to $2,600,000. Two-bedrooms start from $725,000.
All residences include accessible and secure bicycle storage facilities, as well as car spaces.
Demolition is due to begin in December 2018, with construction commencing early 2019. Completion is expected by December 2020.
Source: SMA